NYU Skirball—New York University’s premier performing arts center—presents a wide range of experimental and international work, positioning itself as a cultural destination within downtown Manhattan.
These concepts are expressed through a typographically driven identity using oversized, high-impact type and stark graphic compositions. Applied across campaigns and promotional materials, the system captures the spontaneity and intensity of live performance while reinforcing NYU Skirball as a dynamic platform for contemporary work.
Project Credits​​​​​​​​​​​​​​
Designed at Pentagram by
Partner, Michael Bierut 
Associate Partner, Chris Guerrero 
Designer, Sakinah Bell 
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